BUNTY TERA SABUN SLOW HAI KYA?
One of the biggest challenges FMCG market faces is Brand parity. You need washing powder you have 100’s of options right from Nirma to Surf excel. You need talcum powder you have Cinthol, Navratna, Ponds, Santoor and the list goes on and on….In this dynamic market what makes Lifebuoy stand out from the crowd? Is it its pricing or advertising? It all started from ‘ Lifebuoy hai jahan tandurusti hai wahan ’ and then Bunty, tera sabun slow hai kya? Everyone vividly remembers these commercials as it made a special place in our hearts. One of the most interesting and catchy commercials of all time. Lifebuoy’s ‘Roti Reminder’ campaign at Kumbh mela can be declared as a pioneer in innovative marketing. Where other brands are limiting themselves to internet based mediums to bring innovation in their marketing strategy, lifebuoy went one step ahead by doing something which you would have never expected when you sat to have your meal at Kumbh. You open your Roti [Indian bread] and y