TRIPLE BOTTOM LINE IN A BUSINESS
The evolution of profit from being the only objective of a business organization to one of the many objectives is clearly evident in today’s market place. Today, in order to survive it has become mandatory for an organization to look beyond profit and with a bird’s eye view it needs to consider various other factors directly or indirectly associated with it. 3P's of Triple Bottom Line- PROFIT, PEOPLE and PLANET is gaining importance with every passing day. One of the most distinguished feature of these 3P's is that they cannot be ranked as per the degree of importance because all three are at par if one rates them. All these parameters are equally important to analyze the perpetual succession of any organization, be it a Sole Trading Concern or a Joint Stock Company. Ignoring any of these P's can lead to downfall of any operating firm. Businesses are excogitating the unfolding, along with the desire of making huge financial gains they are a...