Business Management

We all are aware of multiple brands which were the king of the market at one point and then saturated in a way never imagined before- One of the classic example being Nokia Any company cannot keep offering the same product for a long period of time. A research conducted by Forbes states that 'Customers are no longer Brand loyal.' They are absolutely comfortable in hopping from one brand to another, looking for what additional benefit they may get from this move. Nokia too had a strong team to invest in innovation and they too were doing complete justice, but the only thing that went wrong was they were not able to deliver quick changes as per the changing customer's needs. When Samsung and Apple came up with a more attractive option, Nokia started losing its market share to them. Talking about the other end of the tangent, if you understand the target customer's needs, you can set an example like the way NIRMA outshined even at its infancy when   HUL's Surf...

A couple of days ago there was an article which stated that India has been put under the HESITATOR category in accepting Electric Vehicles. Electric vehicle has less than 1% of market share as of now. Is it only about the Consumer Buying Behavior-Resistance to change or is there something beyond that? The entire automobile industry is going through the worst slump in two decades, Is Electric Vehicle the need of the hour? And the question goes on and on…… One of the biggest concerns in this country is the ’Rising prices of petrol and diesel.’ A middle class family’s dream of getting a car or using an owned one is always hindered by this. EV seems to add more fuel to the fire considering its maintenance charges. Poor Air Quality Index across the nation has grabbed adequate attention but when measures are taken to prevent and overcome such problems, it results into something like what happened with the notorious ODD-EVEN scheme in the Capital. ‘MAKE IN INDIA’ has created enoug...