IS INDIA READY FOR ELECTRIC VEHICLE?

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A couple of days ago there was an article which stated that India has been put under the HESITATOR category in accepting Electric Vehicles. Electric vehicle has less than 1% of market share as of now. Is it only about the Consumer Buying Behavior-Resistance to change or is there something beyond that? The entire automobile industry is going through the worst slump in two decades, Is Electric Vehicle the need of the hour? And the question goes on and on……
One of the biggest concerns in this country is the ’Rising prices of petrol and diesel.’ A middle class family’s dream of getting a car or using an owned one is always hindered by this. EV seems to add more fuel to the fire considering its maintenance charges.
Poor Air Quality Index across the nation has grabbed adequate attention but when measures are taken to prevent and overcome such problems, it results into something like what happened with the notorious ODD-EVEN scheme in the Capital.
‘MAKE IN INDIA’ has created enough hype but these Lithium Ion batteries will be imported from foreign players. If they are manufactured indigenously and sold at a price level taking into consideration the purchasing power of the masses, we can give it a second thought.
Where countries like Britain and France is planning to put a curb on sale of Petrol and Diesel based vehicles by 2040, India is willing to do the same by 2030. Taking a look at the manufacturers, globally there are multiple players like Ford, BMW, Volkswagen and many more whereas in India its only Mahindra and Mahindra.
Let’s make the concept of BS-VI vehicles a successful one and then move towards Electric vehicles It’s high time that we move from only making blueprints to implementing them in a sound manner so that it creates an impact beyond the hype

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