Business Management

                                       A time when the entire world is fighting against Coronavirus and the cases are multiplying with every passing day, a very notorious case has been registered in Bombay High Court which is not the need of the hour. HUL that markets Lifebuoy has filed a case against Reckitt Benckiser that manufactures the Dettol's product line for negatively portraying lifebuoy soap. Amidst Corona crisis, WHO along with all the Central and State Governments are appealing to all the citizens across the globe to wash their hands frequently and practice social distancing. Lifebuoy and Dettol, both have been depicting their products as germ killers over all these years. One will agree that their Unique Selling Point coincides. At a stage where washing your hands frequently, is the most important thing to do, Dettol came up with an advertisement on the 12th of March...

Reading about Meesho’s journey reminded me of Arthur Ashe ’s lines- Start where you are. Use what you have. Do what you can. A Business model that sounded like a marketing gimmick during its infancy is today the first Indian company to be backed up by the social media pioneer Facebook. A couple of months ago Facebook made an equity investment of 25 million dollars in Meesho. Founded in December 2015, what acted as a catalyst to make Meesho reach these heights in this short period remains a burning question. In a country where Ecommerce is still facing resistance, a person seems to be living under the rock if he believes that Ecommerce is booming and is profitable. If one checks the quarterly reports, it is clearly visible that crores and crores are wasted or lost due to problems like taxation policy, online payment safety, misuse of free return and cash on delivery facility, etc. After all these efforts the result is- Netizens do not trust these online platforms ...