EARN WITH MERI SHOP-MEESHO

-





Reading about Meesho’s journey reminded me of Arthur Ashe’s lines-
Start where you are. Use what you have. Do what you can.

A Business model that sounded like a marketing gimmick during its infancy is today the first Indian company to be backed up by the social media pioneer Facebook. A couple of months ago Facebook made an equity investment of 25 million dollars in Meesho. Founded in December 2015, what acted as a catalyst to make Meesho reach these heights in this short period remains a burning question.

In a country where Ecommerce is still facing resistance, a person seems to be living under the rock if he believes that Ecommerce is booming and is profitable. If one checks the quarterly reports, it is clearly visible that crores and crores are wasted or lost due to problems like taxation policy, online payment safety, misuse of free return and cash on delivery facility, etc. After all these efforts the result is- Netizens do not trust these online platforms and payment gateways.

The word Meesho literally means 'meri shop' [my shop]. An online platform that helps small and medium scale entrepreneurs to list their products online and enables online resellers to sell those products within their network and social channels, thereby benefitting both the parties. These online resellers are typically housewives which gave an edge of cause marketing to Meesho.

Meesho well-acknowledged the multitasking ability of these wonder women giving them an easy zero investment platform to earn monetary rewards. Sitting at the comfort of your home you can share the listed product catalogs through social media by stating a price, which includes your profit margin. Once the potential customer places the order and the product is delivered, the profit margin is rewarded to you within a couple of days.

When Facebook was asked Why Meesho? The answer they gave clearly highlights the competitive edge Meesho has- It stated that it wanted to fuel a business model that helps in rapid job creation and uplifting female entrepreneurial class in India. This is what helped Meesho stand out in the crowd making it a successful business model even in a resistant country like India.

Meesho somewhere acts as a role model of how innovative startups can be, how self-employment can be boosted and how overcoming these social constrains can be a business model in itself. Zen Z is well aware that business is beyond just profits, considering the challenging world we are facing today. Just opinionating and discussing won't serve the purpose but coming up with something like Meesho will.





     
   

Comments

  1. Ankitdv716March 15, 2020 at 9:57 AM

    This comment has been removed by a blog administrator.

    ReplyDelete

Post a Comment

Popular posts from this blog

Dear Corona Warriors

-
Image
                                                                     Dear Corona Warriors, Where we all are worried about the health and well-being of our near and dear ones, we are aware that you have a family too. Thank you for prioritizing duty over family! Where we all are busy displaying our Culinary and Barbery skills all over social media, we are aware that you have not had a single drop of water in the past 8 hours and shaving your hair off just to minimize the spread of infection. Thank you for caring more about us than yourself! Where the world is on the verge of surrendering itself to this dreadful war, we are aware that you are there to save us even at this point. Thank you for showing us hope that we are going to make through these tough times and shine brighter! While so many brave and beautiful souls are working in the frontline as well as in the backend just to keep us safe and save our lives. Let us do our bit by following the simple rule
Read more

THINGS TO LEARN FROM A 'HOMEMAKER'

-
Image
         A Homemaker without an MBA degree is 1000 times better than what we are with multiple degrees. They effectively performed POSDCORB [Planing, Organizing, Staffing, Directing, Coordinating, Reporting, Budgeting] even before Luther Gulick formulated it.     Who can teach you planing better than the one who plans the entire monthly budget and irrespective of the degree of financial emergency the family faces, she is ready with the money you need at that point. In this world where our plans are like chinese products [short term], every plan of her is bound to be long term.       Every item in the house is always well organized, right from the spoons you use to shoes you wear. Everyone of us knows 'Even if we search for something for hours we wont find it but if we ask our mom she is going to bring it in 0.00001 second.        Nobody in this world will lead you in the right direction the way she does. Ask her about the problem you are facing in your office,
Read more

HOW MARKET LEADERS NAVIGATE IN VUCA WORLD

-
Image
     VUCA, an acronym coined by US army to describe the world they were facing post-cold war is highly relatable if one compares it with the business environment prevailing in 21 st century. Gone are the days when the environment in which a business is operating is stable, controllable and certain. Today a Managing Director sitting in his cabin has to be always cautious since he is clueless what is going to happen next. Nobody in this world even a person with amazing psychic cannot predict what is going to happen in next micro-second or in next century, the world is VUCA-Volatile, Uncertain, Complex and Ambiguous.       Like every coin has two sides this VUCA world also comes with plethora of opportunities and at the same time challenges, which one could never imagine of. No wonder it’s a hard nut to crack, if a business wins it conquers the throne, the key point here is what they do to gain such a good command over all these odds. Only thing that makes a business operating i
Read more