TAKING STREET FOOD VENDORS TO THE DIGITAL SPACE
The
malignant effect of the virus has taken over the lives of more than one lakh
Indians. The statistics we see in the government portals just manifest the
number of people directly affected by the virus. It is out of the question to
put a figure on the number of people indirectly affected by the virus.
One
of the biggest victims of the lockdown is street vendors who earn their bread
and butter on daily basis. These vendors have been non- operational for months
and today with unlocking coming into the picture, people prefer to order online
concerning safety. This ultimately made these vendors neglected with no ray of
hope. The shortage of resources and non- affordability occludes these vendors
from entering the digital space or even offering home- delivery.
Recently,
the government has partnered with Swiggy-India's largest and highest valued
online food ordering and delivery platform to take these vendors
online. The government’s decision does give solace to these vendors as
they get an opportunity of online access to their consumers.
The
street vendors will be helped with PAN and FSSAI registration, training on
technology, menu digitization and pricing, hygiene, and packaging best
practices. Upon the successful completion of the pilot phase, the Ministry of
Housing and Urban Affairs with Swiggy plans to expand this initiative across
the country in phases.
Indeed
a great move to help these street vendors come out of this turmoil and increase
their scalability.
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