TAKING STREET FOOD VENDORS TO THE DIGITAL SPACE

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The malignant effect of the virus has taken over the lives of more than one lakh Indians. The statistics we see in the government portals just manifest the number of people directly affected by the virus. It is out of the question to put a figure on the number of people indirectly affected by the virus.

One of the biggest victims of the lockdown is street vendors who earn their bread and butter on daily basis. These vendors have been non- operational for months and today with unlocking coming into the picture, people prefer to order online concerning safety. This ultimately made these vendors neglected with no ray of hope. The shortage of resources and non- affordability occludes these vendors from entering the digital space or even offering home- delivery.

Recently, the government has partnered with Swiggy-India's largest and highest valued online food ordering and delivery platform to take these vendors online. The government’s decision does give solace to these vendors as they get an opportunity of online access to their consumers.

The street vendors will be helped with PAN and FSSAI registration, training on technology, menu digitization and pricing, hygiene, and packaging best practices. Upon the successful completion of the pilot phase, the Ministry of Housing and Urban Affairs with Swiggy plans to expand this initiative across the country in phases.

Indeed a great move to help these street vendors come out of this turmoil and increase their scalability.

 

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