Business Management

We all are aware of multiple brands which were the king of the market at one point and then saturated in a way never imagined before- One of the classic example being Nokia Any company cannot keep offering the same product for a long period of time. A research conducted by Forbes states that 'Customers are no longer Brand loyal.' They are absolutely comfortable in hopping from one brand to another, looking for what additional benefit they may get from this move. Nokia too had a strong team to invest in innovation and they too were doing complete justice, but the only thing that went wrong was they were not able to deliver quick changes as per the changing customer's needs. When Samsung and Apple came up with a more attractive option, Nokia started losing its market share to them. Talking about the other end of the tangent, if you understand the target customer's needs, you can set an example like the way NIRMA outshined even at its infancy when   HUL's Surf...

A couple of days ago there was an article which stated that India has been put under the HESITATOR category in accepting Electric Vehicles. Electric vehicle has less than 1% of market share as of now. Is it only about the Consumer Buying Behavior-Resistance to change or is there something beyond that? The entire automobile industry is going through the worst slump in two decades, Is Electric Vehicle the need of the hour? And the question goes on and on…… One of the biggest concerns in this country is the ’Rising prices of petrol and diesel.’ A middle class family’s dream of getting a car or using an owned one is always hindered by this. EV seems to add more fuel to the fire considering its maintenance charges. Poor Air Quality Index across the nation has grabbed adequate attention but when measures are taken to prevent and overcome such problems, it results into something like what happened with the notorious ODD-EVEN scheme in the Capital. ‘MAKE IN INDIA’ has created enoug...

    One of the biggest challenges FMCG market faces is Brand parity. You need washing powder you have 100’s of options right from Nirma to Surf excel. You need talcum powder you have Cinthol, Navratna, Ponds, Santoor and the list goes on and on….In this dynamic market what makes Lifebuoy stand out from the crowd? Is it its pricing or advertising?     It all started from ‘ Lifebuoy hai jahan tandurusti hai wahan ’ and then Bunty, tera sabun slow hai kya? Everyone vividly remembers these commercials as it made a special place in our hearts. One of the most interesting and catchy commercials of all time. Lifebuoy’s ‘Roti Reminder’ campaign at Kumbh mela can be declared as a pioneer in innovative marketing. Where other brands are limiting themselves to internet based mediums to bring innovation in their marketing strategy, lifebuoy went one step ahead by doing something which you would have never expected when you sat to have your meal at Kumbh. You open your Roti [...

         A Homemaker without an MBA degree is 1000 times better than what we are with multiple degrees. They effectively performed POSDCORB [Planing, Organizing, Staffing, Directing, Coordinating, Reporting, Budgeting] even before Luther Gulick formulated it.     Who can teach you planing better than the one who plans the entire monthly budget and irrespective of the degree of financial emergency the family faces, she is ready with the money you need at that point. In this world where our plans are like chinese products [short term], every plan of her is bound to be long term.       Every item in the house is always well organized, right from the spoons you use to shoes you wear. Everyone of us knows 'Even if we search for something for hours we wont find it but if we ask our mom she is going to bring it in 0.00001 second.        Nobody in this world will lead you in the right direction the way s...

   Patanjali maybe slowing down in the market today but there is something different about Patanjali that can make it bloom again.      Patanjali has Ramdev Baba, probably a strongest brand ambassador you could think of when it comes to a brand like Patanjali based on ayurveda. Ramdev Baba is a synonym of Patanjali. As soon as he comes and talks about using swadeshi products everybody develops a feeling of 'Be Indian, Use Indian'      Nothing could be compared to Ayurvedic solutions for any health concern you have. Patanjali is potraying a healthy ayurvedic option for all your problems. In its advertisement Ramdev Baba himself is heard saying 'Aapke twacha ke nikhaar ko chin liya hai in chemical products ne tabhi toh hum prakruti ke adbhut bhandaar se leke aaye hai Patanjali ka natural skincare range' [ Your skin’s   glow has been lost due to these chemical products and hence we have brought these natural options for you by mother nat...

   The evolution of profit from being the only objective of a business organization to one of the many objectives is clearly evident in today’s market place. Today, in order to survive it has become mandatory for an organization to look beyond profit and with a bird’s eye view it needs to consider various other factors directly or indirectly associated with it.    3P's of Triple Bottom Line- PROFIT, PEOPLE and PLANET is gaining importance with every passing day. One of the most distinguished feature of these 3P's is that they cannot be ranked as per the degree of importance because all three are at par if one rates them. All these parameters are equally important to analyze the perpetual succession of any organization, be it a Sole Trading Concern or a Joint Stock Company. Ignoring any of these P's can lead to downfall of any operating firm.    Businesses are excogitating the unfolding, along with the desire of making huge financial gains they are a...

     VUCA, an acronym coined by US army to describe the world they were facing post-cold war is highly relatable if one compares it with the business environment prevailing in 21 st century. Gone are the days when the environment in which a business is operating is stable, controllable and certain. Today a Managing Director sitting in his cabin has to be always cautious since he is clueless what is going to happen next. Nobody in this world even a person with amazing psychic cannot predict what is going to happen in next micro-second or in next century, the world is VUCA-Volatile, Uncertain, Complex and Ambiguous.       Like every coin has two sides this VUCA world also comes with plethora of opportunities and at the same time challenges, which one could never imagine of. No wonder it’s a hard nut to crack, if a business wins it conquers the throne, the key point here is what they do to gain such a good command over all these odds. Only thing...